Addiction Marketing Agency
Marketing in the addiction space is always changing. Over the 10 years M.D. Media has been servicing the treatment industry, we have seen increased competition and rising expenses for centers because of the larger companies dominating the market. Luckily, our team has more than 10 years' combined experience in drug rehab marketing, and we know what it takes to increase your visibility online, make the phones ring, and generate intakes, in spite of competition from large national placement firms and centers.
Search Engine Optimization, or SEO, for rehab centers has evolved over the last several years. As national firms began to take over the organic space, Google launched a local opportunity for local centers. This is the map feature you see when you Google "Drug Rehab in <insert city name>." This simple and helpful feature allows local centers to have priority over the national brands. As long as you have a physical location in that specific city, you will be able to outperform the national brands.
This is where M.D. Media can help you. We have worked with more than 30 treatment centers to create quality SEO campaigns that target local searchers and also searchers from strategic states. Using all of our data, we are able to target higher income demographics (most likely to have private PPO insurance) and influence them to call your center.
Paid Search for Rehab Centers
Paid search, or PPC, in the treatment space saw significant increases in cost during 2016. This is due to more demand for patients, increase in overall competition, and a major change to Google's home page. It is because of this that M.D. Media's PPC Management Service works to minimize the costs as much as possible. We recommend using paid search to bridge the gap between starting SEO and seeing results. As soon as your center's organic rankings for keywords are in the top 3, we phase out your paid search campaign, eliminating that cost.
Paid and Organic Review
If you are currently using a marketing agency but are not seeing the results you need, give us a call. We are happy to review your campaigns and provide an honest opinion of what is possible. This service is 100% free and will help you understand if working with a true Rehab Marketing Agency is worth the investment.