The number one reason treatment centers fail is lack of proper marketing. Learn about how important it is through this blog.
How to budget for marketing your plastic surgery center. It may seem easy, but there are several things to take into consideration. Just sit down before you figure out your budget, it may be more than you realize.
If you are sending mailers, stop. Utilize email marketing to increase your monthly revenue and get people back in your chair. Here are 5 ways how.
Are looking for ways of boosting your dental practice and attract more clients to your clinic? An effective dental marketing strategy is the answer. Typically, for your dental practice to grow, you need to be seeing between 24 and 50 patients every month.
However, offering competitive products at competitive prices isn't enough to attract new clients. You need to put in place an effective dental marketing plan that will help you reach potential customers. We've compiled for you four simple dental marketing ideas that will help your practice attract more clients. Read on to find out.
Build Long-Lasting Relationships with Your Patients
Ask yourself whether the relationship you have established with your patients is strong enough to make them recommend their friends and other family members to your clinic. Is it strong enough such that if you decide to include whitening, x-ray, or examination offers from your next direct mail won't sound like a temptation to them?
Learn to speak to your patients politely and treat them the way they want to be treated. This is the most important thing that your clients want from you. It’s not about whether they want an Invisalign or not. Greet your patients and welcome them to your office with a warm smile even before you start asking them about their problems. Keep in mind that building long-lasting relationships will result in referrals and that is you move your practice forward.
They say a picture is worth a thousand words and it’s true since videos are pictures in motion. Video is the new thing in town since its faster, cheaper, and exciting than ever. A majority of your prospective clients spend a lot of their time on YouTube.
Promoting your practice through video will help your prospective clients get to know you. You can be in all places at all times through the use of video to advertise your practice. Hire a person that specializes in dental video production to help you stand out from your peers.
Build an Email List to Stay in Touch with Your Clients
Building an email list is one of the best ways of building and sustaining relationships with your clients. Being in touch with them at all times leads to repeat visits, and the same clients will also spread word about your practice. Keep in mind that a satisfied client is the best marketing strategy that you can have.
Email marketing is an incredible way of reminding your clients of various healthy dental habits such as scheduling regular checkups. Stay in touch with the clients by sending them useful information and updates on a regular basis.
Update Your Website and Make it User-Friendly
A slow and old-fashioned website is an instant turn-off for your potential clients. Make sure that your site is fast, user-friendly, and highly intuitive. We are not still in 2010 when people were still experimenting with web development.
Today, your business website plays a critical role in attracting new customers and retaining the existing ones. Your clients expect your website to load fast and offer the best experience regardless of what browser, operating system, or device they are using to access it. If your site isn't working well, then you aren't there yet.
What are the basics of running an addiction treatment center? Here are the top areas of focus for many of our new clients.
Social media isn't just about driving more leads, its about connecting with an audience. However, there are a lot of fake plastic surgeons out there doing the same thing. How can you keep you and your clients protected?
The use of the internet has changed the way we all do business. This blog focuses on how your addiction treatment center can use telemedicine to increase success rates.
Why don't customer come back? This is a question that we here a lot as an agency. Our response, well, do you do more than just sell to them? Content marketing puts your brand in front of your customers, but in a fun, informative way.
We all know about social media and it seems to be a big buzzword lately. However, there is good reason behind it. This blog discusses how social media is influencing people into plastic surgery.
Starting and running a successful dental practice is a challenging process. From OSHA to HIPAA, there are a lot of requirements and regulations that need to be met to be allowed to operate. Staying on top of these requirements and regulations often becomes complicated and incredibly stressful – the process can be such a dream killer for young aspiring entrepreneurs looking to start a dental practice. Here is a checklist of regulatory requirements to adhere to when running your dental practice:
Occupational Safety and Health
OSHA has a list of occupational health and safety guidelines that must be followed when running a dental practice. It’s essential that you, the practice owner, and your employees read through all OSHA requirements to ensure that all the details are adhered to. Failure to meet the occupational safety and health standards can lead to the closure of your practice.
Even before you open the doors to your new dental clinic, ensure that you have the necessary insurance in place. Insurance requirements for the practice may vary depending on state laws, but it’s always important to ensure that you are protected against legal costs and liability. Most importantly, ensure that HIPAA (Health Insurance Portability and Accountability Act) are met.
HIPAA is the federal law that provides the United States citizenry with better access to health insurance. The HIPAA law was enacted in an attempt to control healthcare fraud and abuse. Likewise, it ensures portability when employees change employers. Professionally run dental practices do not openly share patient information with others, so you may be wondering how HIPAA can affect your dental practice.
The HIPAA regulation has two arms: the privacy standards and the transactions and code set arm. The former requires dental practices to ensure the implementation of a plan that prohibits the misuse of Protected Healthcare Information and protects patient confidentiality. The HIPAA privacy rule is enforced by Health and Human Services (HHS). The body uses criminal (jail) and civil (fines) penalties to hold violators to account. The rule calls for the use appropriate safeguards to protect healthcare information. It helps patients see how their information is used and what disclosures are made.
You will be required to apply and obtain a range of dental licenses to operate a dental practice. There is a variety of local laws and requirements to follow when starting or operating a dental practice, so the licensing will vary from state to state. Some of the said laws and licensing requirements include state business licenses, zoning permits, tax registration, and much more.
Other regulations that apply to dental clinics involve items used in a dental clinic including dental supplies and dental stationery. With all these laws and regulations to follow, organization skills, as well as proper planning, are imperative to the successful running of a dental practice in the United States. Start the preparations for owning a dental practice as early as possible, the third year of your dental school is the ideal time to start preparing for practice ownership.
Marketing your addiction center isn't just about Adwords, SEO, and phone calls. You have to understand what people want first. This blog discusses the areas of customer acquisition that many fail to embrace.
As with any business, one must know the reason for increases in their business sector. Mainly, because it will tell them what to focus on to increase revenues. This blog outlines why Americans are spending more. This should be used on your website and in all marketing practices to attract new customers.
Learn the regulations about opening a plastic surgery practice. Many surgeons don't understand these prior to opening and it can cost you.
Running a plastic surgery facility can not only be enjoyable, but also, lucrative. Here are 5 ways you can not only increase revenue, but maintain your sanity in the process.
Cosmentic dentistry is on the rise in the United States, which means it may be a good time to start your own dental practice. This blog discusses areas that demand your focus BEFORE you open your doors.
The increase in people looking to open a center is turning heads. However, how do you do it? Well that is a question for a consultant, however, we can outline the starting points for you in this weeks blog.
Running a dental practice can be tough at times. Increasing the profit the business makes should be your focus directly after providing quality care for your patients. That is what we focus on in this weeks blog on the dental practice. Increasing your marketing always helps, however, this is a list that goes well beyond that.
Starting an addiction center is on the list for many people. But, what type of center? The two major options are inpatient and outpatient. In this blog we outline some pros and cons of each center type.
Getting patients is important. Matter of fact, its the only way to keep your practice alive. Here, we discuss how you can generate more patients through 10 proven methods.
What is coming in 2018 to the plastic surgery space? In this weeks blog we outline what to expect, and how your private practice could use them to increase efficiency, provide safer procedures, and increase the number of patients per month.