What Therapy Your Addiction Center Should Offer

For many years addiction programs have provided the best in care for recovery from alcohol or substance abuse. They offer individuals the tools they need to beat their addictions through physical and psychological support. For those individuals looking to break their dependency with drugs and alcohol, there are many recovery programs to choose from, these include inpatient programs, other residential programs, outpatient recovery programs and support groups. Each program offers its own unique approach to treatment.

Many of today’s treatment programs begin with a detoxification process which rids the body of drugs, alcohol, and other toxins allowing the patient to start from a more stable, toxin-free state. Because detox is trying on the body due to withdrawal symptoms, it is often managed with medications prescribed by a physician in an inpatient or outpatient setting.

Once the body has been purged of the addictive substances, the road to recovery begins. During the recovery phase, there may also be various types of therapy used to help with healing. This can be one-on-one counseling sessions; group therapy sessions; or even more specific therapies such as art therapy or equine therapy.

Some of the more unique approaches to therapy take the form of activities that the patient can relate to. Art therapy involves the encouragement of free self-expression through painting, drawing, or modeling. Equine therapy, or horse therapy, is a form of experiential therapy that involves interactions between patients and horses. Many addiction centers are now using hypnotherapy in the fight against drug and alcohol abuse.

Hypnotherapy is a science which uses hypnosis to alter the patient’s unconscious mind in a positive manner. The sessions involve relaxation techniques to put the patient into a state of extreme suggestibility to open the mind to suggestion.

There are two types of hypnotherapy: traditional hypnosis and Ericksonian hypnosis.

These additional treatments within the programs help the patients to work towards healing the attitudes, thoughts, emotions, and behaviors that led to their addictions. Therapy sessions often continue long after the patient has left the initial treatment program to continue with long lasting recovery benefits.

Treatment approaches and individual programs are constantly evolving to match the current pace of addictions in society. However, most addiction recovery programs can fall under one of these umbrellas:

Long-Term Residential Treatment - Long-term residential treatment provides care 24 hours a day, generally in non-hospital settings.

Short-Term Residential Treatment - Short-term residential programs provide intensive but relatively brief treatment based on a modified 12-step approach.

Outpatient Treatment Programs - In many outpatient programs, group counseling can be a major component. Some outpatient programs are also designed to treat patients with medical or other mental health problems in addition to their drug disorders.

Individualized Drug Counseling - Through its emphasis on short-term behavioral goals, individualized counseling helps the patient develop coping strategies and tools to abstain from drug use and maintain abstinence.

Group Counseling - Many therapeutic settings use group therapy to capitalize on the social reinforcement offered by peer discussion and to help promote drug-free lifestyles.  

If you are looking to open a center, or simply update your centers modalities and program, we can help.  Our addiction marketing branch handles both marketing and consulting to new and current centers.  Simply reach out and we can help you today. 

What the Future Holds for Addiction Treatment

In the last couple of years, substance abuse has been on the rise in the United States. In 2013, 9.4 percent of the US population — precisely 24.6 million citizens — aged 12 years or older were reported to have used an illicit substance in the past one month. In 2015, the percentage of Americans aged 12 years and older who confessed to have used an illicit drug over the past one month had increased to 10.1, that’s about 26.4 million US citizens.

The figure is expected to keep rising, and so are the cases of addiction (drug and alcohol). But where do we stand on addiction? And most importantly, where are we headed? In the last few decades, addiction treatment has made some huge leaps vis-à-vis new medicines and therapy practices. Today, thanks to the innovative technologies at our disposal, we have some of the most effective addiction treatment methods.

Addiction Treatment Trends to Watch Out For

However, the efforts to modernize addiction treatment have not been without a few challenges. For instance, treatment centers have had to conform to the fast-changing addiction treatment marketing changes over the years. Going forward, these trends will continue to change, and it’s up to the treatment providers to stay on top of these changes and adopt a proactive approach. Here are some addiction treatment trends to watch out for in the next few years: 

Rise in The Number of Addiction Treatment Facilities

As addiction continues to destroy lives across the United States, the number of treatment facilities will increase to curb the demand for addiction treatment. In the last few years, there has been a constant increase in the number of detox, outpatient, and residential facilities. This trend will make addiction treatment more accessible to both middle and low-income families.

Evident-Based Treatment Programs to Grow

Many experts in the addiction treatment profession have been calling for evident-based treatment programs for quite some time now. This practice — also referred to as patient out-comes — helps treatment facilities measure success rates. The ability to measure success rates gives the provider better insight on how effective the treatment program is.

Standards and Regulations for Treatment Providers

At the state level, it’s expected that there will be an increase in demand for quality standards and policy regulations for addiction treatment centers. The need for quality control in the addiction treatment industry is imminent. This is mostly due to the increase in the number of illegitimate facilities and ‘pee farms’ in recent years.

The Prioritization Of ‘Continuum of Care’

Instead of attending residential programs and then terminating treatment, the continuum of care will be recommended, or in fact, required. Continuum of care is essentially the full spectrum of treatment levels offered. Available levels of treatment may include aftercare, detox, PHP, outpatient, intensive outpatient, etc.

Drug addiction is projected to continue rising in the coming years. In the future, individuals struggling with addiction will be able to access treatment easily — relatively — and the number of services provided will be higher. Educate yourself on the future of substance abuse and treatment – it’s the first step to helping a loved one, neighbor, or a friend struggling with substance use disorder.

Dealing with Dental Patients' Insurance

Every dental provider spends time and/or money focusing on marketing their practice. This means they need to be paid for the services they render, and most often, this means going through a patient's insurance company.  In this post, we will discuss some of the basics involved with handling your patients' insurance. 

Decide if You Are Going to Operate In-Network

Your customers' insurance policies are going to have rules regarding dentists who are in or out-of-network. You will need to decide if you want to become a part of those networks or if you want to remain outside of them. More patients will likely come to your establishment when you are in-network, but you will face restrictions as well. Insurance companies may not wish to cover procedures that you deem medically necessary, and this may result in more out-of-pocket expenses for your patients.

You can intervene by communicating with the insurance company, but the extent to which you can actually sway them will be limited. You will often need to explain to your patients what their insurance company's parameters are so that they will be fully aware of costs, co-pays and remaining balances due, as insurance policies may not provide 100% coverage for even routine services. 

Obtain Patients' Insurance Information

You will need to create an insurance file for the patient, and you'll want to have a detailed list of questions for the patient to fill out so that nothing is forgotten. This should generally include information, such as the patient's name, address, policyholder name, employer name and contact information, social security number, policy and group number, and their employer's name, address, and telephone number. Make sure to duplicate this paperwork in the patient's medical records and to keep a digital copy in your computer.

Inform Patients of Your Procedure

Your patients are actually able to file insurance claims on their own, but it is likely you would lose business if clients were expected to do this. That said, you will need to decide how much of this process you will want to take on, as you can take care of it fully or even partially. The best way to communicate your protocol to patients is to mail them a copy of your procedures prior to their first visit so that they will have a chance to look this document over in its entirety.  Ask for your patient's signature, and be sure to keep a copy of this in your patient's file. 

Filing Claims

It is best to file claims electronically and to keep paper records of each filing. You will need to develop an office procedure for how many times you will refile a claim before it becomes the patient's responsibility for working things out with their insurance company. Typically, you can refile a claim after 30 days and then again after 60. 

If 80 days have passed with no payment from the insurance company, you need to send your patient a statement with an explanation that their insurance has been billed with a request for the remaining amount due. You can include the patient's signed admission that they are liable for work done regardless of insurance coverage, and your staff should encourage the patient to contact his or her insurance company to ask them to pay. 

Marketing Your Dental Practice

Marketing to a Modern Audience

How important is digital marketing to running a healthcare practice like a dentist's office in the modern era? In a word: "very." Consider the fact that according to one study, 62% of smartphone owners admitted to using their device to look up information about a health condition at some point during the past year. Of the prospective patients who were able to find private practices to meet their needs on mobile devices, 44% of them scheduled an appointment right then and there.

But digital marketing success for modern day dentists offices must go beyond simply having an attractive-looking website through which to capture leads. Healthcare is about nothing if not intimacy and trust - dentistry relies on these two qualities in particular, as what is more intimate than oral care?

For true success in the modern era, dental practices need to begin focusing on one thing above all others: their ability to take the reputation they've already worked so hard to build up to this point and transplant it onto the Internet for all to see. In many ways, marketing for dental practices in particular is no longer about saying "we have this type of specialized equipment" or "we're capable of doing those types of specialized procedures." You're marketing your reputation as your most valuable asset, plain and simple.

Thankfully, the right digital marketing techniques can be an incredibly effective way to accomplish exactly that. 

Reputation and the Art of the First Impression

There's an old saying that says "you can only make one first impression, so you'd better work as hard as you can to make it a good one." For dental practices, this first impression may be the single most valuable resource they have in terms of connecting with new patients and continuing to cultivate the relationships that have been established with existing ones.

Consider the following statistics:

  • According to one study, 94% of prospective patients said that reputation is an essential factor in terms of selecting their healthcare providers. 
  • 62% of patients who responded to a survey said that they actively use online reviews as a first step in their quest to find a new dentist or doctor. 
  • 51% of consumers said that they had actively searched for dentists via search engines in the past. 
  • 26% of insured patients even went as far as to say that they would be willing to visit a doctor or dentist that was outside of their insurance network if the reviews they find were higher than those of an in-network practice. 

All of these statistics point to the fact that the online reputation of a dental practice matters a lot more than most people think. But it isn't just important to make sure that a dental practice can be found via search engines using techniques like SEO - what those people find must also pass the ever-important "reputation test." Remember, someone might not initially find your website at all - they may find a review of your practice or of a particular dentist on another site. If that review is a negative one, the first impression will be as well - and at that point, that potential patient is gone forever. 

The modern day dental practice must be actively cultivating reviews and testimonials from patients, not only for their own website but also for services like Google, Yelp and others. The more positive online reviews you're able to attain, the less those occasional negative reviews will actually matter.

In the End

Perhaps the most important thing of all to understand is that running a healthcare practice like a dental office in the digital era is a proactive process, at least as far as marketing is concerned. Marketing and factors like reputation management aren't something you can "do once and forget about." The Internet is incredibly fluid - it's changing right before our very eyes, all day every day. More than that, the Internet isn't written in pencil - it's written in ink. The information about your practice that makes its way online lives there forever, whether you like it or not.

So the key is to take that message and that impression into your own hands, shaping it in precisely the way you need to more emotionally connect with the active audience you want. Digital marketing in all of its various forms are the best ways for dental practices to do exactly that.

Operating A Healthcare Business

Operating a Health Care provider Business

Well, we all know healthcare provider business can turn out to be a profitable one if things are done correctly. After all, it is a billion dollar industry. No matter if it is a dental clinic or a rehabilitation center - there are profits to be made. But things are easier said than done. Imagine the sheer number of addiction clinics there are currently in operation in the suburbs of New York or Chicago. How would you make sure yours' one stands out among the rest? Remember that it is an extremely tough ask. You will have to combine top-notch services with affordable price packages to formulate the right combinations for your clients. Moreover, you will have to upgrade your services constantly since your competitors will be trying hard to usurp you. Overall, it is a high stake business with little margin for error. Hence, you might want to have a formidable plan in writings before starting an addiction clinic or a plastic surgery care provider business. Here is our guide to all the "wannabe" provider on how to plan, kickstart, and operate your business.

Planning is the key

We can assure you without a legit business plan you will not go far. So, take a note of the health care businesses surrounding your preferred location and study them carefully. You will have the preliminary ideas regarding the do's and don'ts. We advise you to carefully monitor the number of the existing service providers in your chosen sector and note down the services they provide. If there are already 100 rehabilitation care providers giving IOP care to patients, there is no point in starting another center with IOP as your "premium" service. Remember, the type of services you should provide can vary according to locations and their demographic data, Besides, take a note of the Medicare services that are available to your target population in your desired area. Mix and match between them, and you will have a perfect business plan to start with.

Hiring qualified staff

This is a sophisticated business that requires intervention from experts. Most successful health care providers have qualified staff in their roaster, including nurses, doctors, and other allied care providers. Remember, the success of your center will largely depend on the reviews from your customers. Besides, you will have to abide by the government rules. If you fall foul of their requirements, they might sanction you heavily or might even force you to shut down your business. In addition, we advise you to create an organogram for your business and hire staffs accordingly. Remember, no matter which business you have in mind, you will be going to hire the same number of staff. Plus, arrange for regular training for your staff. The medical sector is an ever-evolving one that requires continuous upgrading of skills and knowledge. Training programs are the best avenues to enhance their skills.

Execute your marketing plan

This is where most startups fail miserably. Like every other business, the healthcare service providers need to have a marketing plan in motion.  You will want to sanction a suitable budget for the marketing purpose otherwise you will be left with empty beds when you finally inaugurate your clinic. Concentrate on both online and offline marketing. Your clients will most likely use a bit of a both advertising mediums before choosing the perfect services for their needs. Make sure you have allocated a proper budget for marketing with a general rule of thumb stating at least $5000 per bed should be set aside. This will help you to generate lead without crippling you financially.

Provide top-notch service

Actually, all the aforementioned points and talks boil down to this single point. There is no point in planning or marketing if you cannot provide top-notch services to your patients. Service should include actual patient care to maintaining hygiene at your premises. There should a team tasked with maintaining the facility on a day to day basis. Plus, all records and treatment guidelines should be stored properly. Lastly, take care of your patients' entertainment needs too!

In conclusion, for the uninitiated, opening and running an addiction clinic or a plastic surgery care home requires extensive planning and efforts from the involved. Since there is cutthroat competition in this sector, you are going to have to double up your efforts. But this guide might help you get kickstarted with the actual procedure. Follow our guidelines and set up your own health care clinic.