Treating Addiction: Evidence Based Advancements

Whether you have an addiction center already or are simply looking to open one, this blog will discuss advancements in the evidence based treatment modalities we see working for our clients in the addiction space.  Although we are a marketing agency, we work closely with new centers to understand how they can provide a higher success rate, which leads to a better online reputation, which of course, increased intake rates. 

3 Marketing Tactics That Work For Addiction Centers

Learn 3 ways to showcase your addiction center to potential customers and gain more intakes. Hint: Its about showcasing  your center and what your value proposition is. More often than not, we see websites that discuss the inner workings of a treatment modality.  This is great if you are targeting clinical staff for referrals.  However, if you are targeting patients directly, you need to show off.  A good way to think of this is a hotel.  Would you want to spend a single night in your center based solely on the photographs on your website? Addiction marketing to get people to your site will only do so much if what they find there falls short.  

What the Future Holds for Addiction Treatment

There have been some significant changes within the treatment space in the last view years.  A major change is the way addiction marketing has been delivered.  More and more centers were turning to pay per lead, or pay per call models that seemed to fall short, and didn't have the best interest of the patient in mind.  We dive into this, as well as where we see the treatment space going in this new blog. 

Operating A Healthcare Business

Operating a Health Care provider Business

Well, we all know healthcare provider business can turn out to be a profitable one if things are done correctly. After all, it is a billion dollar industry. No matter if it is a dental clinic or a rehabilitation center - there are profits to be made. But things are easier said than done. Imagine the sheer number of addiction clinics there are currently in operation in the suburbs of New York or Chicago. How would you make sure yours' one stands out among the rest? Remember that it is an extremely tough ask. You will have to combine top-notch services with affordable price packages to formulate the right combinations for your clients. Moreover, you will have to upgrade your services constantly since your competitors will be trying hard to usurp you. Overall, it is a high stake business with little margin for error. Hence, you might want to have a formidable plan in writings before starting an addiction clinic or a plastic surgery care provider business. Here is our guide to all the "wannabe" provider on how to plan, kickstart, and operate your business.

Planning is the key

We can assure you without a legit business plan you will not go far. So, take a note of the health care businesses surrounding your preferred location and study them carefully. You will have the preliminary ideas regarding the do's and don'ts. We advise you to carefully monitor the number of the existing service providers in your chosen sector and note down the services they provide. If there are already 100 rehabilitation care providers giving IOP care to patients, there is no point in starting another center with IOP as your "premium" service. Remember, the type of services you should provide can vary according to locations and their demographic data, Besides, take a note of the Medicare services that are available to your target population in your desired area. Mix and match between them, and you will have a perfect business plan to start with.

Hiring qualified staff

This is a sophisticated business that requires intervention from experts. Most successful health care providers have qualified staff in their roaster, including nurses, doctors, and other allied care providers. Remember, the success of your center will largely depend on the reviews from your customers. Besides, you will have to abide by the government rules. If you fall foul of their requirements, they might sanction you heavily or might even force you to shut down your business. In addition, we advise you to create an organogram for your business and hire staffs accordingly. Remember, no matter which business you have in mind, you will be going to hire the same number of staff. Plus, arrange for regular training for your staff. The medical sector is an ever-evolving one that requires continuous upgrading of skills and knowledge. Training programs are the best avenues to enhance their skills.

Execute your marketing plan

This is where most startups fail miserably. Like every other business, the healthcare service providers need to have a marketing plan in motion.  You will want to sanction a suitable budget for the marketing purpose otherwise you will be left with empty beds when you finally inaugurate your clinic. Concentrate on both online and offline marketing. Your clients will most likely use a bit of a both advertising mediums before choosing the perfect services for their needs. Make sure you have allocated a proper budget for marketing with a general rule of thumb stating at least $5000 per bed should be set aside. This will help you to generate lead without crippling you financially.

Provide top-notch service

Actually, all the aforementioned points and talks boil down to this single point. There is no point in planning or marketing if you cannot provide top-notch services to your patients. Service should include actual patient care to maintaining hygiene at your premises. There should a team tasked with maintaining the facility on a day to day basis. Plus, all records and treatment guidelines should be stored properly. Lastly, take care of your patients' entertainment needs too!

In conclusion, for the uninitiated, opening and running an addiction clinic or a plastic surgery care home requires extensive planning and efforts from the involved. Since there is cutthroat competition in this sector, you are going to have to double up your efforts. But this guide might help you get kickstarted with the actual procedure. Follow our guidelines and set up your own health care clinic.