4 Dental Marketing Ideas the Pros Use

Are looking for ways of boosting your dental practice and attract more clients to your clinic? An effective dental marketing strategy is the answer. Typically, for your dental practice to grow, you need to be seeing between 24 and 50 patients every month.

However, offering competitive products at competitive prices isn't enough to attract new clients. You need to put in place an effective dental marketing plan that will help you reach potential customers. We've compiled for you four simple dental marketing ideas that will help your practice attract more clients. Read on to find out.

Build Long-Lasting Relationships with Your Patients

Ask yourself whether the relationship you have established with your patients is strong enough to make them recommend their friends and other family members to your clinic. Is it strong enough such that if you decide to include whitening, x-ray, or examination offers from your next direct mail won't sound like a temptation to them?

Learn to speak to your patients politely and treat them the way they want to be treated. This is the most important thing that your clients want from you. It’s not about whether they want an Invisalign or not. Greet your patients and welcome them to your office with a warm smile even before you start asking them about their problems. Keep in mind that building long-lasting relationships will result in referrals and that is you move your practice forward.

Use Video

They say a picture is worth a thousand words and it’s true since videos are pictures in motion. Video is the new thing in town since its faster, cheaper, and exciting than ever. A majority of your prospective clients spend a lot of their time on YouTube.

Promoting your practice through video will help your prospective clients get to know you. You can be in all places at all times through the use of video to advertise your practice. Hire a person that specializes in dental video production to help you stand out from your peers.

Build an Email List to Stay in Touch with Your Clients

Building an email list is one of the best ways of building and sustaining relationships with your clients. Being in touch with them at all times leads to repeat visits, and the same clients will also spread word about your practice. Keep in mind that a satisfied client is the best marketing strategy that you can have. 

Email marketing is an incredible way of reminding your clients of various healthy dental habits such as scheduling regular checkups. Stay in touch with the clients by sending them useful information and updates on a regular basis.

Update Your Website and Make it User-Friendly

A slow and old-fashioned website is an instant turn-off for your potential clients. Make sure that your site is fast, user-friendly, and highly intuitive. We are not still in 2010 when people were still experimenting with web development.

Today, your business website plays a critical role in attracting new customers and retaining the existing ones. Your clients expect your website to load fast and offer the best experience regardless of what browser, operating system, or device they are using to access it. If your site isn't working well, then you aren't there yet.

Regulatory Requirements for Running a Dental Practice

Starting and running a successful dental practice is a challenging process. From OSHA to HIPAA, there are a lot of requirements and regulations that need to be met to be allowed to operate. Staying on top of these requirements and regulations often becomes complicated and incredibly stressful – the process can be such a dream killer for young aspiring entrepreneurs looking to start a dental practice. Here is a checklist of regulatory requirements to adhere to when running your dental practice:

Occupational Safety and Health

OSHA has a list of occupational health and safety guidelines that must be followed when running a dental practice. It’s essential that you, the practice owner, and your employees read through all OSHA requirements to ensure that all the details are adhered to. Failure to meet the occupational safety and health standards can lead to the closure of your practice.

Dental Insurance

Even before you open the doors to your new dental clinic, ensure that you have the necessary insurance in place. Insurance requirements for the practice may vary depending on state laws, but it’s always important to ensure that you are protected against legal costs and liability. Most importantly, ensure that HIPAA (Health Insurance Portability and Accountability Act) are met.

Privacy Law

HIPAA is the federal law that provides the United States citizenry with better access to health insurance. The HIPAA law was enacted in an attempt to control healthcare fraud and abuse. Likewise, it ensures portability when employees change employers. Professionally run dental practices do not openly share patient information with others, so you may be wondering how HIPAA can affect your dental practice.

The HIPAA regulation has two arms: the privacy standards and the transactions and code set arm. The former requires dental practices to ensure the implementation of a plan that prohibits the misuse of Protected Healthcare Information and protects patient confidentiality. The HIPAA privacy rule is enforced by Health and Human Services (HHS). The body uses criminal (jail) and civil (fines) penalties to hold violators to account. The rule calls for the use appropriate safeguards to protect healthcare information. It helps patients see how their information is used and what disclosures are made.

Dental Licensing

You will be required to apply and obtain a range of dental licenses to operate a dental practice. There is a variety of local laws and requirements to follow when starting or operating a dental practice, so the licensing will vary from state to state. Some of the said laws and licensing requirements include state business licenses, zoning permits, tax registration, and much more.

Other regulations that apply to dental clinics involve items used in a dental clinic including dental supplies and dental stationery. With all these laws and regulations to follow, organization skills, as well as proper planning, are imperative to the successful running of a dental practice in the United States. Start the preparations for owning a dental practice as early as possible, the third year of your dental school is the ideal time to start preparing for practice ownership.