According to the American Society of Plastic Surgeons (ASPS), there were close to 16 million cosmetic procedures in 2015. The number of people undergoing plastic surgery procedures in the US has been constantly rising in the past two decades, and the number of overall plastic surgery procedures has increased by 115% since the year 2000. What appears to be changing — since the start of the new millennium — is the types of procedures patients have chosen.
Last year was unofficially the year of plumped up – ASPS has predicted an increase in the number of non-lip related procedures this year. Note that as the number of people looking to undergo plastic surgery increases, practices offering plastic surgery procedures have also increased. Therefore, if you are thinking of starting a plastic surgery practice, you need to understand that this is now a very competitive area. The following tips will boost your chances of running a successful practice in this cutthroat environment:
Understand Your Clients
You need to understand your client really well if you want to get good results from the procedure. Why is this particular individual coming to you in the first place? Is there any other solution that can serve them better? You can only help your clients get what they need to improve their lives when you are able to answer such questions.
Win the Trust of Your Clients
Win the trust of your client. You probably already have a good reputation out there, and that’s why the client has come to you in the first place. Focus on creating a bond of trust with the patient by being open with them. You can start by letting him/her comprehend the potential risks of the procedure they are contemplating.
Invest in Technology
Get the best equipment for your practice; invest in the best technology. Ensure that your practice offers the kind of ambiance found in wellness spas – a lot of people think of plastic surgery clinics as such. Pay extra attention to safety and efficiency when choosing equipment.
Market Your Practice
Don’t shy away from taking your marketing campaigns to social media; a lot of private practices are adopting novel social media advertising. Increase your online presence, in general. Share information that people interested in getting plastic surgery procedures may be looking for.
Screen Your Clients
Your plastic surgery clinic will not be successful if you don’t consider the health effects of the surgeries you perform on your clients. When you get a client, ensure that you screen them for suitability vis-à-vis the status of their general health. Pre-assessments must be done, and they must be thorough.
Today, the sky seems to be the only limit for anyone with a dental or medical degree. A significant portion of medical professionals are dabbling up in treatments out of their specialties, and plastic surgery has become quite the wild west, hence more competition. If you are a plastic surgeon operating your plastic surgery practice, you will have to work a little harder and help your patients achieve the best outcome, and then success will follow.