Are looking for ways of boosting your dental practice and attract more clients to your clinic? An effective dental marketing strategy is the answer. Typically, for your dental practice to grow, you need to be seeing between 24 and 50 patients every month.
However, offering competitive products at competitive prices isn't enough to attract new clients. You need to put in place an effective dental marketing plan that will help you reach potential customers. We've compiled for you four simple dental marketing ideas that will help your practice attract more clients. Read on to find out.
Build Long-Lasting Relationships with Your Patients
Ask yourself whether the relationship you have established with your patients is strong enough to make them recommend their friends and other family members to your clinic. Is it strong enough such that if you decide to include whitening, x-ray, or examination offers from your next direct mail won't sound like a temptation to them?
Learn to speak to your patients politely and treat them the way they want to be treated. This is the most important thing that your clients want from you. It’s not about whether they want an Invisalign or not. Greet your patients and welcome them to your office with a warm smile even before you start asking them about their problems. Keep in mind that building long-lasting relationships will result in referrals and that is you move your practice forward.
They say a picture is worth a thousand words and it’s true since videos are pictures in motion. Video is the new thing in town since its faster, cheaper, and exciting than ever. A majority of your prospective clients spend a lot of their time on YouTube.
Promoting your practice through video will help your prospective clients get to know you. You can be in all places at all times through the use of video to advertise your practice. Hire a person that specializes in dental video production to help you stand out from your peers.
Build an Email List to Stay in Touch with Your Clients
Building an email list is one of the best ways of building and sustaining relationships with your clients. Being in touch with them at all times leads to repeat visits, and the same clients will also spread word about your practice. Keep in mind that a satisfied client is the best marketing strategy that you can have.
Email marketing is an incredible way of reminding your clients of various healthy dental habits such as scheduling regular checkups. Stay in touch with the clients by sending them useful information and updates on a regular basis.
Update Your Website and Make it User-Friendly
A slow and old-fashioned website is an instant turn-off for your potential clients. Make sure that your site is fast, user-friendly, and highly intuitive. We are not still in 2010 when people were still experimenting with web development.
Today, your business website plays a critical role in attracting new customers and retaining the existing ones. Your clients expect your website to load fast and offer the best experience regardless of what browser, operating system, or device they are using to access it. If your site isn't working well, then you aren't there yet.