Every person understands the importance of visiting a dentist regularly, but only a few people do so. Therefore, as a dental practice marketer, you need to prove to potential clients that your practice is the one they should consider to take good care of their teeth and overall dental health.
As a dental practice marketer, your primary objective is to convince all potential customers that your practice is the best choice compared to all other offices in the area. Content marketing comes in handy since it improves your visibility and helps you reach the right audience.
However, most dentists haven't taken content marketing seriously since it's a relatively new marketing approach for most businesses. Here are the top four content marketing strategies that will make your dental practice thrive.
Localize Your Content
Keep in mind that as a dentist, you are mostly working with residents of a specific area. Even if you’ve multiple practice locations, you can’t deny the fact a majority of your clients come from a specific region.
Therefore, the big question is: why waste your content marketing effort by developing content that covers a broad audience when you could focus on the specific people in your local area of practice? Always come up with unique content that targets the local people and address their specific needs.
Make people feel like you are talking to them directly through your content by mentioning local places and phrases that they are familiar with. By doing so, you make potential client have faith in you and your business.
Evaluate Your Blogging Strategy
Blogging has become one of the most effective content marketing tools in the recent past. However, the success of your marketing blog depends on how good your blogging strategy is. A good blogging strategy is determined by several things.
The stage of your practice dictates the type of blogging strategy that you should adopt. For instance, if you’re just starting, then making a single post per day can keep you going. However, if you’re a seasoned practitioner, then you need to adopt an advanced strategy.
Make several posts per day accompanied by relevant and legal images and infographics to gain more exposure. All your blog posts should be interesting and informative and should address your audience directly. Always remember the fact that your blog is there to make you an authority in your field.
Add Trust Elements to Your Content
Most people are always nervous when they think of visiting a dentist. Your content marketing strategy should aim at easing the anxiety and nervousness other than making it worse. The best way of achieving this goal is by adding trust elements to your content.
For instance, you can add photos of you and your staff to your content to help prospective clients feel more comfortable with you. You can also include a brief bio about yourself that isn’t about your education or your area of practice. This can be something interesting about you or what you like doing most during your free times.
Don’t Ignore the FAQs Section
People love summarized information that provides quick facts to their queries. That is the primary purpose of the FAQs section of your content. You help the patient understand what to expect and to prepare psychologically.
In fact, the FAQs can serve as a template for future topics that you need to address. You can also choose to have an internal link to in-depth coverage of what a particular subject/ procedure entails so that the client can read more.