Is your online reputation hurting your business? We have found that most business owners don't know about their online reputation until they call us. We also know that consumers will search your business out, online, before making a decision. If they search and find negative reviews, then you most likely will not get the business. Here is what you can do.
So you built a great website for your dental practice. You spend the time (or maybe money) on developing great content. Yet, you are not getting more phone calls or clients. This may be due to your lack of SEO or inproper keyword selection. We discuss what you can do to help your website drive more traffics in this blog.
Having an addiction center is one thing. However, you don't own a fast food resturant, people don't just show up. So you need to do some quality marketing. Here we outline a few ways to do that. Or just give us a call for immediate help.
Looking at opening a center? This blog is a good start. We discuss the benefits of opening a treatment center, and ways to ensure success.
Thinking of starting your own practice? GOOD! You deserve it. Here are some things that you need to understand before you jump in with both feet, and your wallet.
So your marketing is working great, yet you don't have the return clients you were hoping for. This hurts your lifetime value and gets in the way of margin. In this blog we discuss options for you to use to help increase return clients and maximizing margin.
Whether you have an addiction center already or are simply looking to open one, this blog will discuss advancements in the evidence based treatment modalities we see working for our clients in the addiction space. Although we are a marketing agency, we work closely with new centers to understand how they can provide a higher success rate, which leads to a better online reputation, which of course, increased intake rates.
You may know that plastic surgery centers are highly profitable, but what is driving this demand? In this blog we take a quick look at what we consider the top 10 reasons our plastic surgery clients are thriving in the current market. A few of these may surprise you.
Learn 3 ways to showcase your addiction center to potential customers and gain more intakes. Hint: Its about showcasing your center and what your value proposition is. More often than not, we see websites that discuss the inner workings of a treatment modality. This is great if you are targeting clinical staff for referrals. However, if you are targeting patients directly, you need to show off. A good way to think of this is a hotel. Would you want to spend a single night in your center based solely on the photographs on your website? Addiction marketing to get people to your site will only do so much if what they find there falls short.
Wandering what your addiction center should do in the ways of therapy? Here is a quick guide to what we see working in the space.
There have been some significant changes within the treatment space in the last view years. A major change is the way addiction marketing has been delivered. More and more centers were turning to pay per lead, or pay per call models that seemed to fall short, and didn't have the best interest of the patient in mind. We dive into this, as well as where we see the treatment space going in this new blog.
Every dental provider spends time and/or money focusing on marketing their practice. This means they need to be paid for the services they render, and most often, this means going through a patient's insurance company. In this post, we will discuss some of the basics involved with handling your patients' insurance.
Marketing for dental practices has changed drastically. Although word of mouth is still a very important marketing technique, more and more people are turning to the web. This means have a quality SEO plan that drives the modern audience to a website that makes them trust you. Then backing all of this up with a great online reputation.
Operating a Health Care provider Business
Well, we all know healthcare provider business can turn out to be a profitable one if things are done correctly. After all, it is a billion dollar industry. No matter if it is a dental clinic or a rehabilitation center - there are profits to be made. But things are easier said than done. Imagine the sheer number of addiction clinics there are currently in operation in the suburbs of New York or Chicago. How would you make sure yours' one stands out among the rest? Remember that it is an extremely tough ask. You will have to combine top-notch services with affordable price packages to formulate the right combinations for your clients. Moreover, you will have to upgrade your services constantly since your competitors will be trying hard to usurp you. Overall, it is a high stake business with little margin for error. Hence, you might want to have a formidable plan in writings before starting an addiction clinic or a plastic surgery care provider business. Here is our guide to all the "wannabe" provider on how to plan, kickstart, and operate your business.
Planning is the key
We can assure you without a legit business plan you will not go far. So, take a note of the health care businesses surrounding your preferred location and study them carefully. You will have the preliminary ideas regarding the do's and don'ts. We advise you to carefully monitor the number of the existing service providers in your chosen sector and note down the services they provide. If there are already 100 rehabilitation care providers giving IOP care to patients, there is no point in starting another center with IOP as your "premium" service. Remember, the type of services you should provide can vary according to locations and their demographic data, Besides, take a note of the Medicare services that are available to your target population in your desired area. Mix and match between them, and you will have a perfect business plan to start with.
Hiring qualified staff
This is a sophisticated business that requires intervention from experts. Most successful health care providers have qualified staff in their roaster, including nurses, doctors, and other allied care providers. Remember, the success of your center will largely depend on the reviews from your customers. Besides, you will have to abide by the government rules. If you fall foul of their requirements, they might sanction you heavily or might even force you to shut down your business. In addition, we advise you to create an organogram for your business and hire staffs accordingly. Remember, no matter which business you have in mind, you will be going to hire the same number of staff. Plus, arrange for regular training for your staff. The medical sector is an ever-evolving one that requires continuous upgrading of skills and knowledge. Training programs are the best avenues to enhance their skills.
Execute your marketing plan
This is where most startups fail miserably. Like every other business, the healthcare service providers need to have a marketing plan in motion. You will want to sanction a suitable budget for the marketing purpose otherwise you will be left with empty beds when you finally inaugurate your clinic. Concentrate on both online and offline marketing. Your clients will most likely use a bit of a both advertising mediums before choosing the perfect services for their needs. Make sure you have allocated a proper budget for marketing with a general rule of thumb stating at least $5000 per bed should be set aside. This will help you to generate lead without crippling you financially.
Provide top-notch service
Actually, all the aforementioned points and talks boil down to this single point. There is no point in planning or marketing if you cannot provide top-notch services to your patients. Service should include actual patient care to maintaining hygiene at your premises. There should a team tasked with maintaining the facility on a day to day basis. Plus, all records and treatment guidelines should be stored properly. Lastly, take care of your patients' entertainment needs too!
In conclusion, for the uninitiated, opening and running an addiction clinic or a plastic surgery care home requires extensive planning and efforts from the involved. Since there is cutthroat competition in this sector, you are going to have to double up your efforts. But this guide might help you get kickstarted with the actual procedure. Follow our guidelines and set up your own health care clinic.